HK Palace Museum launches NFT giveaway campaign to commemorate 100th day of opening


The Hong Kong Palace Museum (HKPM) has launched an NFT giveaway campaign to to commemorate the opening of the museum for 100 days and to promote the appreciation of Chinese culture through innovative technologies.

Since its opening on July 3, the museum has welcomed 500,000 visitors within four months, according to the release. Ssponsored by Animoca Brands and its investment company NFT First Social Wallet DTTDthe HKPM will give away a total of 1,000 commemorative NFTs to visitors, based on the images of specially designed tickets, each in a unique color scheme.

Purchasers of any admission tickets purchased from 2 July to 25 October 2022 via the West Kowloon Cultural District’s (WKCD) ticketing platforms (e.g. HKPM website, WKCD website, WKCD mobile app and Cityline website) for admission to HKPM are invited to register for the Anniversary NFT. Registration period will be from November 15 to 20, 2022. The first 1,000 eligible registrations with the required information provided will receive the NFT on a first come, first served basis.

Louis Ng, Director of HKPM welcomed the 500,000th visitor at the museum’s entrance and presented her with a free one-year HKPM Friends Membership, a commemorative NFT of a specially designed ticket and other souvenirs.

“We are delighted to celebrate the milestone of receiving 500,000 visitors within four months of the museum’s opening. The remarkable number of visitors and their length of stay in the museum demonstrates the community’s passion and support for the Palace Museum culture,” said Ng.

“We would like to express our sincere gratitude to the community and will continue to present innovative, multifaceted and high-quality exhibitions. We look forward to welcoming tourists from China and the rest of the world to the Museum and promoting to them the splendor of Chinese culture and the promotion of cultural exchange among world civilizations,” Ng added.

NFT’s giveaway campaign is a new marketing strategy among brands and authority. Back in March 2021, Hotel chain JEN at Shangri-La unveiled a giveaway of an NFT artwork featuring Bruce Lee and encouraged consumers to enter the giveaway by tagging a friend and following his Instagram page. The giveaway campaign covered eight cities where JEN has a presence, including Hong Kong, Beijing, singapore, Manila, Penang, Johor, Shenyang and Maldives.

Related Articles:

HK Palace Museum joins charitable foundations for Chinese cultural experiences Bank of China HK provides sponsorship support for HK Palace Museum to promote Chinese culture

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